Conference Programming

Creating an impactful platform for authentic thought leadership isn’t easy.

But thankfully we have a blueprint for dynamic programming that inspires, educates, challenges, and entertains.

The best programming leaves a lasting impact on audiences as they navigate the complex and often high-stakes issues of the day.

But thought leadership conversations are often only as successful as the preparation that is devoted to them… and that’s where The Story Mob comes in. By combining a comprehensive content strategy with tactical best practices, we help you develop an agenda of provocative and relevant programming concepts that expose your audience to new ideas and innovations, reinforcing your position as a best-in-class industry partner.

Leveraging our subject matter expertise and topical industry trends, we collaborate with you to:

  1. Establish programming objectives tailored to your business priorities
  2. Facilitate thought-provoking dialogue from diverse perspectives
  3. Deliver digestible, practical takeaways rooted in actionable insights

What does it include:

Project Management

  • Centralized source for programming work plan and production timeline
  • Liaison between internal stakeholders and event teams/3rd party vendors

Agenda Content

  • Strategic event positioning mapping back to programming priorities
  • Event themes
  • Session briefs with content prompts (internal + external facing)
  • Potential speaker(s) and recommended format

Speaker Procurement

  • Speaker invitation copy
  • Speaker outreach tracker (contacts, status, follow up, etc.)
  • Alternate substitutions (as needed)

Speaker Preparation

  • Potential questions and discussion thought starters
  • Detailed participant briefs and FAQs
  • Moderator/MC scripting
  • Speaker/Talent requests management (pre-event)
  • Speaker asset repository
  • Management of speaker and moderator prep calls


  • Onsite support
  • Experiential and production element recommendations
  • ROS advisory

Postmortem Recap to Inform Future Events

  • Session evaluations
  • Speaker feedback
  • Attendee surveys

Who should use it:

  • Organizers of Summits, Conferences, Tradeshows, Symposiums, Conventions, Expos, Partner Presentations, and Executive Meetings
  • Hosts of B2B or B2C conversations
Past Successes
  • CES
  • Cannes Lions Festival of Media
  • DMEXCO Germany
  • Advertising Week
  • Mobile World Congress
  • SXSW
  • NBCUniversal Innovation Day
  • IBM Client Council
  • Esports BAR
  • ESI Film Festival, Esports Business Summit