The Story Mob is a full-service communications consultancy for esports.
The best plans are made in the trenches, not the battlefield. We help brands identify their ideal role in our esports ecosystem, then work side by side with them on a strategy to achieve it.
For decades, sports have been driven by stories of passion, sacrifice and triumph - and esports are no different. Whether it’s inspiring athlete profiles, or breaking new ground behind the scenes, we’ll help you shape your stories for an esports audience.
Think of us as the esports comms bolt-on to your team. From media relations to crisis management to spokesperson fluency training, we help you avoid the potholes and build tactics that keep you on the right side of esports history every day.
Moments we owned.
A unique project that required a tailored approach for each of its audiences: press, esports communities, and B2B partners.
We helped Team Liquid announce their long-term partnership with Alienware, and celebrate the opening of the “Alienware Training Facility” in West LA.
Pinch us. Michael Jordan is investing in esports AND we get to announce it?
From pro-player to leading CEO. As Carlos has transitioned to a leader, we've paved the way for his personal brand to reflect his growth.
The solely dedicated to esports investments VC firm wanted to cement themselves as a force to be reckoned with in North America, despite being headquartered in Europe. We delivered.
WE ARE THE STORY MOB
The world’s leading esports communications consultancy.
We help you cut the fluff and reach fans of the world’s fastest-growing sport through authentic communications strategies.
Keep up with the latest from The Mob.
PR, marketing, and industry insiders chart the future of the wildly explosive space.
Everyone knows there’s a gender gap in esports when it comes to female pro players on the biggest stages, but are we neglecting a bigger …
“That does not sound like anything like an esports consulting firm!” was the refrain from pretty much everyone when we shared our visions for The Story Mob.
“People don’t understand that esports is its own very specific beast that they have to tame or approach from just…”
“The major thing sports can learn from esports is the relationship fans have with their players. They should be looking…”
“With over a decade’s experience working with the largest esports communities in the world, we believe that we can be part of designing…”
“Teams need to be able to fully articulate their brand story and what makes them unique to fans, potential athletes…”
“It’s not surprising that esports is a traditionally male-dominated space, but we were equally conscious that only 2.2% of VC funding went to female founders in 2017…”