Who We Are

Founded by the industry’s most experienced communications professionals, The Story Mob is an international consultancy offering strategic communications counsel to brands, teams, on-air talent, startups and investors in the esports space. Based on years of experience with the world’s largest competitive gaming communities, we help you cut the fluff and create impactful, authentic outreach to esports fans.

Whether you’re a legacy brand or new to the esports space, as your strategic communication partners we can help refine your message. We’ll engage your target audience, plan effective communications campaigns, manage media relations, help weather the storms and develop and deploy your own, unique esports voice. If you have a story, we have the megaphone.

What We Do

Strategic Planning - TheStoryMob - Service

Strategic Planning

Identity Development & Positioning
Vision & Identity Planning
Strategies for Brands, Companies and Campaigns

Communications Strategy - TheStoryMob - Service

Communication Strategy

Communications Calendar Planning
Complete Campaign Management

Media Strategy - TheStoryMob - Service

Media Strategy & Relations

Story Placement
Outreach and Issue Management
Support for All Media Queries

IRL Training and Support - TheStoryMob - Service

IRL Training & Support

Media and Speaker Training
Onsite Media Management
Conference Consulting

Influencer and Talent Relations - TheStoryMob - Service

Influencer & Talent Relations

Talent/Streamer Collaboration
Original Content Consultancy
Community Engagement

Communications Planning - TheStoryMob - Service

Communication Management

Social Media Campaigns
Rapid Issue Response

Meet The Mob

TheStoryMob - Kalie Moore

Kalie Moore

Before co-founding The Story Mob, Kalie was Head of Communications for BITKRAFT Esports Ventures, the first investment fund entirely dedicated to esports. Through her work with BITKRAFT’s portfolio companies, Kalie has overseen the communications strategy, crisis communications, and media relations for esports technology startups seeking coverage in mainstream business, financial and tech news. Previously, Kalie drove growth, led marketing, and garnered media attention for startups and corporate clients across Europe and the US.

TheStoryMob - Nicola Piggott

Nicola Piggott

After a 10-year career in brand communications, Nicola spent over five years at Riot Games, where she was leading global communication for Riot’s esports team and the most successful esports title in history. Nicola has given counsel and training to esports teams organizations worldwide.  Named one of PR Week’s top Women in PR in 2015, she has managed communications around global events like the League of Legends World Championships which in 2017 was the most watched esports event to date with over 80 million unique viewers.

TheStoryMob - Anna Rozwandowicz

Anna Rozwandowicz

Before co-founding The Story Mob, Anna was the VP of Communications at ESL. Leading a worldwide team, Anna has overseen global corporate communications, public relations, crisis management and internal communications on behalf of ESL, as well as all of its major tournaments: ESL One, Pro League and Intel Extreme Masters across the world’s top esports titles, including League of Legends, CS:GO, StarCraft II and Dota 2. She’s also led the setup of the industry’s first integrity initiative (ESIC) and is an adviser for the Cybersmile Foundation.

Our Clients

– Talent –

The Story Mob is proud to be the trusted strategic communication partners for some of the industry’s most successful on-air talent and influencers across multiple games. In our role as publicists, we advise and help strategize personal branding and positioning and pick the right media opportunities.

Say Hello

For an offer you can’t refuse:

Want to join the Family?