The Opportunity
"It's basically 'TRON,' for real."
Arcadia, a revolutionary, sports platform combining the athleticism of traditional sport and the limitless possibilities of the digital world, was eager to kick things off the right way.
They tagged us in to help launch the brand and its debut partnership with WB and the one and only Lebron James.
No, sweat! Well, maybe a little. It is VR fitness, after all.
Top-tier coverage and accolades
From key media worldwide
Quite the debut
With several long-form features and social media content from leading outlets