The Road to Champions LA.

With only 10 days until event kickoff, The Story Mob quickly mobilized to skillfully fuel the hype for Riot Games’ epic VALORANT TAKEOVER // LOS ANGELES.

The road to Champions commenced with a month-long VALORANT takeover across Los Angeles. This included an ambitious schedule of tournament competitive play and a series of interactive, immersive pop-ups that spanned the city’s most influential neighborhoods, reinforcing that the top game and esport has become embedded in youth culture, and is designed to sit at the intersection where style, music and art meet sports. 

Riot Games needed critical support for their global campaign with a hyper-focused plan to engage North American endemic media + non-endemic Southern California lifestyle and ‘Things to Do in LA’ focused outlets. These efforts were fixated on driving attendance, creating awareness, and amplifying hype for the VALORANT TAKEOVER // LOS ANGELES activations and the World Champions competition at the iconic KIA Forum.

We make results

Maximizing Multiple Touchpoints
Earned media included NA endemic and non-endemic local outlets across verticals, anchored by a comprehensive and seamless media experience for on-site and remote press.
1 Billion+ Impressions
700+ Pieces of Coverage, 115M Views, 160+ Interview requests, 20+ NA endemic media on-site

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The Story Mob

Creating transcendent moments that embody gaming culture.

Creating transcendent moments that embody gaming culture.

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