Spotlighting Coachella’s Ultimate Oasis

Making Waves of Excitement: How STURDY. Oasis Hydrated by Liquid I.V. Took Center Stage at Coachella

The lead creatives at STURDY. were no strangers to Coachella — they’d been visiting the iconic desert celebration of arts and music for years. But for the 2023 edition, STURDY. wanted to level up their festival presence, imagining a one-of-kind, weekend-long immersive experience that put music and fans centerstage with a highly influential crowd.

The result? The refreshing STURDY. Oasis Hydrated by Liquid I.V., a relaxing weekend escape that featured notable performances + DJ sets from artists including James Blake, Austin Millz, and more. Janelle Monae, Alessandra Ambrosio, Scheana Shay, and other big-name influencers and celebrities were on hand for the good vibes.

To promote their inaugural Coachella event, STURDY. leaned on The Story Mob to drive buzz and excitement for the Oasis, amplifying its footprint in the space through compelling storytelling and engaging media opportunities

We make results

Event Awareness
Leading up and recapping the weekend, STURDY. Oasis was featured alongside established events in top Coachella round-ups like LA Times, Billboard, Variety, and more.
Brand Reputation
We established STURDY. as a preeminent festival entertainment destination, driving brand awareness and positive sentiment

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Creating transcendent moments that embody gaming culture.

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