Reimagining Creative Mobile Gameplay for Fans

We joined forces with the team at Square Enix Montréal to launch its new mobile title Hitman Sniper: The Shadows

The opportunity

Square Enix Montréal spent the last five years developing a mobile game set in the Hitman universe, complete with fresh characters, maps and storylines. A wholly original story from the popular Hitman universe, while reestablishing Square Enix Montréal as a leading games studio.

As the industry shifted to free-to-play, the studio needed to ensure this original title from a beloved series both matched the competitive, engaging experience fans had come to expect.

The Story Mob was tasked with creating a media strategy to introduce a new mobile game to the world, receiving high praise from the gaming community and media.

We make results

Message Pull-Through
The game received majority positive sentiment, with strong pull-through of in-game features and excitement that SEM’s AAA-quality craftsmanship translated well to the mobile format.
High Praise
Reviewers were responsive to the award-nominated title’s robust gameplay experience and the studio’s thoughtful welcoming of fan feedback for future game iterations.

Related projects

The Story Mob

Creating transcendent moments that embody gaming culture.

Creating transcendent moments that embody gaming culture.

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