The opportunity
Led by Columbia graduate, Nicole LaPointe Jameson, Evil Geniuses now had a new ownership group and new face to the company. We needed to assess how this influx of fresh blood might impact their fandom, and how we could properly tell the story of an esports outsider with business prowess through executive positioning opportunities.
Business Savvy
CEO Nicole LaPointe Jameson worked as a cultural bridge between endemic esports and external outlets.
High Profile
Secured profile coverage with national outlets, including Washington Post, Business Insider, and others.