The opportunity
To enable our media to continue their weekly coverage of esports leagues we were servicing, we’ve developed and implemented an online media relations system that replicated the press room experience in an online environment - complete with chat rooms, (video) interview rooms, streamlined interview requesting system and places for esports banter (EU>NA!). By moving our activities to online spaces we were able to ensure ongoing coverage for events that rely on the continuity of storytelling, while keeping digital press rooms engaged and informed throughout.
Tripled Exposure
Increased LEC Spring Season coverage from ~300 to over 900 media hits within a year. Engaging Activation – Developed and implemented a diverse suite of proven worldwide media activations.
Engaging Activation
Developed and implemented a diverse suite of proven worldwide media activations.