The opportunity
No spandex. No capes. But, we helped introduce an unrivaled collaboration between Liquid and MARVEL, each heroes in their own right. We kicked things off with a day full of live battle as Liquid’s North American League of Legends team took on European superstars in an international exhibition event. The squad proudly donned their new Captain America inspired jerseys. Later that day, Liquid launched some new creative that featured the organization’s biggest names suiting up in their new uniforms. In addition to this video, we briefed media everywhere about the line via product photos and player interviews.
Millions of Views
Fan engagement and video views exploded across both Marvel and Liquid social media.
100+ Features
100+ media features and ongoing influencer activities