Chasing a Championship in Chicago

When the LCS Championship traveled to Chicago in 2022, Riot Games relied on us to lead a championship-caliber media experience within the historic United Center.

By bringing its signature domestic League of Legends event to the Second City, Riot Games expected a media experience that was second to none. It needed to cover all aspects of its climactic competition, drawing high-level press attention the Championship itself while introducing several compelling side storylines — the introduction of a new LCS Commissioner, the integration of a Chicago youth charity initiative, the relationship with PLAYERS on Paramount+, and a star-studded Fan Fest activation that incorporated signature LCS partners.

To accomplish all this, we developed and executed an entire on-site and virtual press process, requiring bespoke deliverables and nimble solutions that accounted for all variables in an incredibly complex undertaking.

We make results

Comprehensive Process
Led all media outreach, accreditation, on-site facilitation, interview coordination and press conference moderation.
Local Resonance
Secured multiple broadcast hits on Chicago NBC and FOX affiliates while connecting with notable local press

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The Story Mob

Creating transcendent moments that embody gaming culture.

Creating transcendent moments that embody gaming culture.

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