The opportunity
The Washington Justice was planning its first live events in its hometown, the DC area, as part of the Overwatch League’s newly established home-and-away format for the 2020 season. For the initial events, the Justice secured The Anthem - a new, marquee entertainment venue in the thriving Wharf district in downtown DC. The communications challenge was to excite and educate both Overwatch League fans and non-esports fans alike in the DC area about the unique entertainment offerings of the Justice’s homestands, and to pack the venue each weekend.
Press room operations during all nearly sold-out weekends were smooth - and media loved it. We’ve received overwhelmingly positive feedback, both in person as in shout-outs on social media.
Spotlight Surfing
Secured interviews, videos, and articles with national and endemic press, including a documentary with ESPN.
Strong Feedback
Positive feedback on press room management led to extended consultation for future OWL events.