A young company with a mature vision, Virtex were ready to bring their virtual reality stadium into the real world and brought in the Mob to realise this.
As a start-up with both British and German backing, as well as the experience of a former esports world champion, Virtex certainly had a unique story for the Mob to tell.
Tasked with making a statement in the gaming & tech world that the virtual viewing experience of the future had arrived, we set about creating a communications strategy that elevated the co-founders, established Virtex as a market innovator and introduced one of the largest esports titles to the platform.
Digital nomadia
Secured coverage in key markets for the client in the UK, US, Germany & France including big hitters - Forbes, Eurogamer, Sport 1 & VentureBeat
Front and centre
Amplified the individual presence of co-founders Tim Mcguinness and Christoph Ortlepp across a number of platforms including social media and traditional media