Communications Coordinator - LA

Gaming and Entertainment have changed. Being part of a digital-first, gamer generation isn’t just a hobby you choose – it’s the sports you support, the clothes you wear, the entertainment you watch, and the culture you live and breathe.

At The Story Mob we know that Hollywood’s biggest competitor isn’t the next blockbuster movie, but a AAA game franchise release. As a communications consultancy for gaming culture, grounded in esports and competitive gaming, we understand the power of an esports hero onstage in front of millions or a superstar streamer who becomes a style icon. We craft messages that speak to a generation who don’t just play games – they live them. We help you reach them.

We’re headquartered in LA, with teams in LA and London, UK - and our clients span the globe. For this position, we are looking specifically for someone based in Los Angeles to help us manage our existing projects and clients across gaming and digital culture - and in time develop your network and bring in new projects of your own.  

We’re a hungry and ambitious company, where each team member wears a lot of hats and the ceiling for growth is sky-high. Our culture is open-minded, fast and flexible. Great ideas are celebrated, and you’re free (and encouraged!) to execute them independently and collaboratively while learning new skills.

If you’re based in LA (or hoping to move when travel is a thing again), looking to grow your career, work across multiple brands in the market, and get hands-on experience in esports and mentorship from the leading esports communications experts in the field, this role could be a good fit. 

We are specifically looking for candidates with demographic identities or life experiences that add different perspectives to our work. So we encourage any individuals who identify as Black, indigenous, persons of color (BIPOC), women, low SES, or disabled to apply. All qualified applicants will receive consideration for employment without regard for race, religion, sexual orientation, gender identity, national origin, age, disability, protected veteran status, genetic information, marital status, or any other basis prohibited by law. 

Here’s what you’ll be doing

Client support

Working with the broader team (from your first-line manager to senior leadership) on a cross-section of clients:

  • Facilitate regular client needs and keeping accounts organized and on track
  • Help us maintain weekly/monthly activity reports, with an eye on key milestones and current activities
  • Help us develop supportive client materials, such as media prep sheets
  • Brainstorm new and fresh stories, opportunities and collaborations for the brands we work with
  • Monitor and track media coverage and social media sentiment, and creating coverage reports for monthly and project recaps
  • Create customized press and events lists
  • Research and evaluate media and speaking opportunities
  • Coordinate calls, meetings and media opportunities
  • Learn the ins and outs of the brands we work with

Media relations

  • Actively research and get to know esports and mainstream writers, editors and producers covering or likely to cover the space
  • Identify journalists and publications for exclusive stories across esports, sports, business, entertainment, and financial verticals
  • Work with us to develop creative, accurate and authentic stories across these contacts
  • Build your own strong network of media friendlies, and maintain those relationships
  • Craft unique and well-tailored pitches to relevant journalists
  • Secure coverage and celebrate wins!

Internal Business Development

  • Brainstorm creative ideas for new and current clients, and work on visualizing and describing them during client briefings
  • Help create decks and proposals for new business prospects and research new targets and potential partners Help oversee the new client onboarding process

About you

You communicate

We want someone who asks the right questions, isn’t afraid to speak up, sends updates before they are required and can point out potential issues before they arise. You are looking to grow. If you are looking to dive deep, work hard and accelerate your career, we are here to give you those opportunities and support your professional development.

You have a passion for esports

Whether you’re an esports fan with mad organizational skills or an existing PR pro looking to jump into the world of esports, we’d be excited to talk to you. In turn, you must be excited to get your hands dirty, go to the events, and immerse yourself in what we believe is the future of entertainment.

You are independent and resourceful

Our team spans several countries and timezones. We recognize the old 9-6, in-office workstyle has shifted. Let’s figure this out together. As long as you meet your deadlines and do excellent work, we want you to be fulfilled in work and in life.

Our offer

  • Opt-in 4 day work week
  • Competitive salary, fitting your experience and skill set with bi-annual checks and reviews
  • Employee enrichment program, inclusive of personal development budget
  • The right hardware that works the way you prefer
  • Unlimited PTO for a sane and balanced approach to work and life
  • Collaborative approach to building teams that support you and the kind of work you want to go after
  • Mentorship and support from some of the most experienced minds in the space and the opportunity to work on leading brands in gaming

PLEASE NOTE: We will only process applications that are sent to with a resume and cover letter attached.

Join the Mob

If you want to apply, please send a copy of your CV, links to relevant work and a cover letter to