AXIOMATIC X MICHAEL JORDAN

 

His Airness joined aXiomatic’s long lineup of investors with sports pedigree

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The opportunity

aXiomatic Gaming added G.O.A.T Michael Jordan to their already prestigious roster of investors. aXiomatic wanted to announce this epic addition to the group while also highlighting the vast pedigree of the investor group. This was an opportunity to showcase aXiomatic’s unparalleled experience in sports and entertainment, and their value as a strategic partner to future and current portfolio companies.

Goals

  • Communicate Michael Jordan’s investment into aXiomatic in high-level business, financial, and sports media.

  • Showcase aXiomatic’s capabilities by highlighting the vast pedigree of the investor group.

  • Build brand equity and recognition amongst potential investors.

Tactics

  • Pre-seeding with select media including Bloomberg, CNBC, Washington Post, WSJ.

  • Third party media interviews with aXiomatic Chairman based on expertise

  • Coordinated social media support from across aXiomatic’s chairmen and investor group

RESULTS

CONTACT

For an offer you can’t refuse.

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