Before joining The Story Mob, Joanna was a Pro Gaming Content Manager at ESL. She was the first point of contact for communication plans around all pro level products, e.g. ESL One, Intel Extreme Masters, ESL Pro League. Her work consisted of planning and executing a variety of editorial and social content, making sure that the pro products receive proper attention and promotion on social media channels. She also delivered live coverage of several ESL events around the globe, as well as coverage for external clients such as Bandai Namco.