Brands Are Disregarding Women in Esports. Here’s How to Create More Inclusive Strategies

One-third of the U.S. audience is female

Ji-Hee Lee of all-female computer gaming team QWER sits at her computer at an office used as a training venue for their team in Seoul.    Getty Images

Ji-Hee Lee of all-female computer gaming team QWER sits at her computer at an office used as a training venue for their team in Seoul.

Getty Images

Everyone knows there’s a gender gap in esports when it comes to female pro players on the biggest stages, but are we neglecting a bigger and more critical audience? Female fans have traditionally been given the cold shoulder by brands investing in esports. and evidence shows it’s time for that to change.


 
 
in the newsVera Westenberg