EU LCS becomes LEC

A unique project that required a tailored approach for each of its audiences: press, esports communities, and B2B partners

The opportunity

Our partner Riot Games were relaunching their European League of Legends pro league - with some critical and game-changing upgrades. The new league had a revamped visual identity, brand new long-term partnered teams from the esports, traditional sports and commercial worlds, and a fresh new name - the League of Legends European Championship (LEC). The communications challenge was to introduce this new league to a European fan and mainstream audience, underlining this huge step forward while also honoring the proud tradition of industry-leading esports that led to this moment.

We make results

Complete Coverage
Coordinated news launch across affiliated channels and external media.
Top-Tier Traction
In-depth coverage across sports and culture press across Europe, including exclusive CNN interview with Riot Games and teams.

Related projects

The Story Mob

Creating transcendent moments that embody gaming culture.

Creating transcendent moments that embody gaming culture.

About Us