LOOK INTO POILITICS PR FIRMS
Player said something stupid or did dumb shit
Look at youtube drama
Tournaments not paying players
TheScore - esports tournament that was on a tropical island like fyre fest, they did a documentary
Moscow 5 scandal
Dreamhack - richard lewis and loda
SEPARATE OUT INTO SECTIONS FOR DIFFERENT KINDS OF CLIENTS?
Esports pro teams
Leagues (like LCS) or large tournament organizers (ESL, etc.)
Investment firms that deal with esports
WHAT PEOPLE WANT IN ESPORTS CRISIS COMS:
Fast reaction, comprehensive monitoring
Guidance on decision making that resolves the issue
High quality, relevant comms materials - videos, statements, etc.
Professionals who can reach out to journalists or other parties who might be antagonistic
Follow up - monitoring, post-mortem
Create custom crisis response blueprint for organizations
Retainer option for staying on more than 1 month(?)
Technological literacy - using professional online tools and fluency with the platforms of discourse in esports
Proactive package for teams who are actually looking ahead? (discounted)
Full review of social media channels, press pickup, first party branding materials to identify strengths and weaknesses
Branding and PR workshop with leadership/spokespeople to identify brand values and messaging tone/approach
Media training for spokespeople, including practice press interviews; sessions are recorded for future use
Custom crisis comms “blueprint” and execution strategy so you can go into action immediately; create templates or drafts of sample statements that can be run by lawyers ahead of time.
Discount on retainer fees, follow-up consultations, media training sessions
Monitoring - Sentiment and media pickup analysis to determine how widespread bad reaction is and whether there are voices/narratives/theories that can be used to inform decision making and messaging
War Room - Daily conference calls/onsite meetings and an experienced specialist on-call for strategy and execution as well as proactive situation status updates
Message Management - Message plan that incorporates brand values, PR coaching for spokespeople, coordination of social media and other corporate channels
Partner Management - If the situation involves input from other esports organizations (such as a league governing body issuing sanctions), we can manage those communications. Also can create reports and situation updates for investors and sponsors to present a professional, unified front (and respond to inquiries).
Press Management - Manage inbound inquiries; our proprietary media list and relationships with leading journalists/publications provide key opportunities to tell your side of the story.
Legal Support - Can work with lawyers or maybe do referrals?