LOOK INTO POILITICS PR FIRMS

Player said something stupid or did dumb shit

Look at youtube drama

Denial Esports

Tournaments not paying players

TheScore - esports tournament that was on a tropical island like fyre fest, they did a documentary

Moscow 5 scandal

Shkreli

Dreamhack - richard lewis and loda

starcraft/csgo matchfixing

SEPARATE OUT INTO SECTIONS FOR DIFFERENT KINDS OF CLIENTS?

  • Esports pro teams

  • Leagues (like LCS) or large tournament organizers (ESL, etc.)

  • Esports sponsors

  • Investment firms that deal with esports

WHAT PEOPLE WANT IN ESPORTS CRISIS COMS:

  • Fast reaction, comprehensive monitoring

  • Guidance on decision making that resolves the issue

    • Legal support

  • High quality, relevant comms materials - videos, statements, etc.

    • Professionals who can reach out to journalists or other parties who might be antagonistic

  • Follow up - monitoring, post-mortem

    • Create custom crisis response blueprint for organizations

    • Retainer option for staying on more than 1 month(?)

  • Technological literacy - using professional online tools and fluency with the platforms of discourse in esports

  • Proactive package for teams who are actually looking ahead? (discounted)

    • Full review of social media channels, press pickup, first party branding materials to identify strengths and weaknesses

    • Branding and PR workshop with leadership/spokespeople to identify brand values and messaging tone/approach

    • Media training for spokespeople, including practice press interviews; sessions are recorded for future use

    • Custom crisis comms “blueprint” and execution strategy so you can go into action immediately; create templates or drafts of sample statements that can be run by lawyers ahead of time.

    • Discount on retainer fees, follow-up consultations, media training sessions

  • Monitoring - Sentiment and media pickup analysis to determine how widespread bad reaction is and whether there are voices/narratives/theories that can be used to inform decision making and messaging

  • War Room - Daily conference calls/onsite meetings and an experienced specialist on-call for strategy and execution as well as proactive situation status updates

  • Message Management - Message plan that incorporates brand values, PR coaching for spokespeople, coordination of social media and other corporate channels

  • Partner Management - If the situation involves input from other esports organizations (such as a league governing body issuing sanctions), we can manage those communications. Also can create reports and situation updates for investors and sponsors to present a professional, unified front (and respond to inquiries).

  • Press Management - Manage inbound inquiries; our proprietary media list and relationships with leading journalists/publications provide key opportunities to tell your side of the story.

  • Legal Support - Can work with lawyers or maybe do referrals?