The Premier League Enters Esports

The legendary sports league made its debut in esports in 2018 with the ePremier League - and The Story Mob was on the pitch to help spread the word.

The opportunity

Ever wanted to compete for your favorite football club using a controller instead of cleats? Aspiring esports players from throughout the UK were given the opportunity to do just that when the ePL launched - a FIFA 19 tournament, owned by the Premier League, where pros competed over months of online qualifiers, offline playoffs and a grand final in London in March 2019.

This was an opportunity to tell the story of the very highest level of traditional sports connecting with esports fans directly - and bringing the prestige and clout of decades to the virtual pitch. The challenge: to tell stories of a different breed of a hometown hero to mainstream sports and esports fans alike.

We make results

2 Billion Viewership
Over 100 pieces of coverage with over 2 billion in online viewership
Mainstream Targets
Player profiles in key mainstream targets like CNN, BBC, The Sun, The Daily Mirror and more

Related projects

The Story Mob

Creating transcendent moments that embody gaming culture.

Creating transcendent moments that embody gaming culture.

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