Pinch us. Michael Jordan is investing in esports AND we get to announce it? aXiomatic Gaming added G.O.A.T Michael Jordan to their already prestigious roster of investors. aXiomatic wanted to announce this epic addition to the group while also highlighting the vast pedigree of the investor group. This was an opportunity to showcase the group’s unparalleled experience in sports and entertainment, and their value as a strategic partner to future and current portfolio companies.