BITKRAFT ESPORTS VENTURES’ FUND ANNOUCEMENT

 

Announcement of the first in history investment fund dedicated to esports.

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The opportunity

BITKRAFT Esports Ventures closed their first fund, the first in history solely dedicated to esports. BITKRAFT wanted to announce this new fund, create brand recognition among potential LP’s and future portfolio companies, and cement themselves as a force to be reckoned with in North America, despite being headquartered in Europe.

Goals

  • Reinforce BITKRAFT as a lead investor in esports, focusing on the fact that they were first in the market.

  • Secure high-level US media that is read by potential LP’s.

  • Cement the firm as a leader in both Europe and North America, despite being based in Berlin.

  • Position BITKRAFT Esports Ventures Founder and Managing Director, Jens Hilgers, as an esports legend.

Tactics

  • Secured an exclusive with high level investment publication announcing the fund.

  • Planned and executed an exclusive 80+ sit down dinner of esports executives and thought leaders in LA.

  • Indentified speaking and thought leadership opportunities for Jens Hilgers and other BITKRAFT partners.

  • Announced steady stream of of BITKRAFT portfolio companies in order to showcase BITKRAFT’s vast portfolio.

RESULTS

  • Secured exclusive interview in Bloomberg, and subsequent coverage in endemic and non-endemic media including Forbes, VentureBeat, etc.

  • Successfully produced 80+ VIP dinner with esports thought leaders at private home in Los Angeles in order to celebrate the fund launch.

  • Announced funding announcement and acquisition news for 10+ portfolio companies securing coverage in Forbes, TechCrunch, Inc, LA Business Journal, among others.

  • Secured thought leadership opportunities and high level speaking engagements including Esports Rising, GamesBeat, Hive, Esports Bar, International Olympic Committee Esports Forum & Slush.

CONTACT

For an offer you can’t refuse.

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